Winery Email Marketing Examples

Real emails wineries sent, by occasion, from Joy Cork's archive of 17,753 winery marketing emails from about 285 wineries. For each kind: what it usually contains, and a few examples described.

What does a winery holiday email look like?

Mostly a shopping email. Holiday gifting emails lead with the wine and an offer, and nearly always ask the reader to shop.

What's typical

  • About half carry an offer, most often reduced shipping or a promo code.
  • More than half show the wine itself, and the button usually says Shop Now.
  • Only about one in seven pitches the wine club.
  • The season ends more quietly: in the last week of December, about half of holiday emails carry no offer, and several are simply thank-you notes for the year.

Examples from the archive

  • A Napa Valley winery, mid-October 2026: a low-stock note on its Chardonnay, framed around holiday and corporate gifts, with a shipping offer and a code.
  • A Willamette Valley winery, the same week: one large-format bottle as the centerpiece for holiday gatherings, again with shipping and a code.
  • A Sonoma County winery, December 30, 2025: a family thank-you for the year, a couple of hundred words, nothing to buy.

What does a wine club email look like?

Most club email a non-member receives is an invitation to join, built around the club's benefits rather than a price.

What's typical

  • Most of them pitch the club directly; only about a quarter include an offer.
  • The button is more often Learn More than Join.
  • Joy Cork sees what the public receives, so notes to existing members, like shipment reminders, are scarce in the archive.

Examples from the archive

  • A Sonoma County winery, September 29, 2026: a last-day reminder that joining by tomorrow brings free club shipping for as long as the membership lasts.
  • A Paso Robles winery, the day before: a personal invitation, written in the first person, to join before the fall shipment, with no discount.
  • A Napa Valley winery, late September 2026: an invitation that lists the benefits plainly, member pricing, tastings and early access.

What do new-release and sale emails look like?

Release emails tell a story about the wine; sale emails lead with the offer. Together they are more than half of all winery email.

What's typical

  • Release emails show the wine in most cases and tell a story in more than half, which is unusual for winery email. Only about a third carry an offer.
  • Sale emails almost always have an offer block. Shipping is the offer wineries use most, ahead of percent off.
  • Both end on a shop button, usually Shop Now.

Examples from the archive

  • A Napa Valley winery, October 12, 2026: a single-vineyard Cabernet Franc that opens with a story and has no offer.
  • A Santa Cruz Mountains winery, October 1, 2026: a long, story-led note on bringing back a variety it hadn't made in years, tasting notes in the subject line.
  • A Willamette Valley winery, October 14, 2026: shipping included on six bottles or more for a limited time, tied to good weather for shipping wine.

What do winery event emails and newsletters look like?

Event emails are built around the date, the place and a ticket button. Newsletters are the longest winery emails and the least likely to carry an offer.

What's typical

  • Most event emails have an event-details block. Get Tickets is the most common button, with RSVP and Book Now close behind. Only about one in six carries an offer.
  • Newsletters run longer than any other kind, and most tell a story: harvest reports, people, what's coming.
  • Nearly half of newsletters also carry event details, so they double as the month's calendar.

Examples from the archive

  • A Niagara Peninsula winery, October 14, 2026: an invitation to a harvest-table gathering five weeks out, with no offer.
  • A Finger Lakes winery, the same day: an afternoon of live music this Sunday, open to everyone, with a discount for members.
  • A Willamette Valley winery, October 11, 2026: a long, detailed harvest wrap-up newsletter that also introduces a rare wine.

These patterns describe what wineries send, not what performs: Joy Cork has no open, click or sales data. Emails were collected from our own subscriptions to public winery lists, sent August 2022 to October 2026, and most of them since 2024. Examples are described in our own words and placed by region.

More from the archive: how often wineries email their lists, how wineries sell their wine club by email, winery email subject lines and when wineries send holiday emails.

See the Emails Themselves

In Joy Cork you can open each of these emails, filter the archive by occasion, region or offer, and ask about it in ChatGPT or Claude. It's invitation-only for now; we reply within one working day.

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